Interesting piece by a self-confessed "ad man." Takes a shot at TV news (more designed to push product than to inform), and then offers this:
Consider the following scenario: a series of TV ads begin to appear nightly immediately after the Republican convention is over next year. They will be negative ads. They will promote no Democratic candidate. They will therefore not be under the tight restrictions of the Federal Election Commission.Each ad will begin with a video clip of President Bush's "Bring 'em on!" challenge. Then the screen will shift rapidly to the burned-out remains of a building or a Humvee. Underneath will be these words: a date, a location, and a death count.
Then a black screen with white print will announce: America needs a new policy.
There will be an ID of some kind: "Citizens for a Lasting Peace" or "Mothers to Stop the Bloodshed."
There will be no bodies on screen. There will be only bombed-out buildings and equipment.
Each ad will last no longer than 15 seconds.
There will be a new ad every night � same time, same station.
Every night. Same time, same station.
Also includes a quick dig at Fox. Definitely worth a read.
Posted by Jason at September 2, 2003 03:45 PM