This kind of thing drives me crazy:
Windows Vista is Microsoft's most widely anticipated software release -- and the most important OS upgrade -- since Windows 95. The company is staking its entire future on Vista, a fact evidenced by a $500 million advertising campaign that will spread the Microsoft message to 20 countries.
Not that an OS release isn't a big deal, but why does every major product from Microsoft have to be pitched as a "bet the company" proposition? Microsoft has long since passed the point when it was the scrappy little software company it would like to be perceived as, and with Vista getting bundled with new PCs the same way that XP and its predecessors were I hardly think that sales of Vista or Microsoft's continued profits are really in question. It's high time that the media quit buying into the hype, and Wired of all publications ought to know better.
Posted by Jason at January 31, 2007 07:58 AM